As the new 990v5 launches on May 4, Slam Jam captures the revisited classic’s dual identity.
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Coinciding with the launch of New Balance’s updated version of the iconic 990 silhouette, Slam Jam present Nine-Nine-O, their latest editorial project starring the revisited classic.
The new 990v5 is about ultimate craftsmanship and unparalleled quality. Worn both by supermodels in Milan and dads in Ohio – as its tagline reads -, the silhouette fills the gap between performance and everyday life.
The New Balance 990v5 is set to launch online and in store on May 4 in black and grey, while the blue version will release later this year.
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